The Podcast Description Test: Can People Tell What Your Show Is About?

Your podcast description might be costing you listeners. Here’s a simple test to find out, and how to fix it so your show shows up and converts.
12 Small Business Ideas You Can Start From Home (And How a Podcast Grows Each One)

Thinking about starting an online business from home? Here are 12 small business ideas with low startup costs and exactly how a podcast helps you grow each one faster.
7 Things You Need Before You Start a Podcast (According to a Podcast Coach)

Thinking about starting a podcast? A podcast coach shares the 7 honest things you need before you hit record, because podcasting isn’t for everyone, and that’s okay.
Best Podcast Setup Kit: Cheap vs Premium, Which Is Worth It?

Not sure whether to buy a cheap or premium podcast setup kit? I’m breaking down exactly what you get at each price point so you can launch your podcast with confidence.
Is The Bag Worth Losing Your People

What The Breakfast Club’s Netflix Move Can Teach Every Creator By George Torres, Founder – Siembra Connect There’s a moment many creators face. A big platform comes knocking. The offer is real. The money is serious. This may even be a dream collabo. And for a split second… you may forget the people that made…
How I Use AI to Help With My Podcast

There is a lot of behind-the-scenes work when it comes to podcasting. From brainstorming podcast episode ideas to recording, editing, creating content, and marketing, it can easily become overwhelming. When I first started my podcast three years ago, I wasn’t using AI to help with my podcast process, but as time went on, I needed…
The Importance of an Evergreen Marketing Strategy

You know you need a marketing strategy if you have an online presence, like a writer, author, independent journalist, podcaster, or online business. When people say “marketing strategy,” social media is usually the first thing that comes to mind. But if you’re anything like me, you’re not a fan of social media for marketing. If…
A Year’s Worth of Podcast Content for Coaches

Podcasting is a powerful marketing strategy for online service providers like coaches. One—because your business is online, you can help people worldwide, and podcasting reaches a global audience. Two—because podcasting lets you display your coaching skills in your episodes. What better way of “try because you buy” than by hearing a coach provide their experience…
You Should Market Your Business on Podcasts

I’m sure the way you market your business has changed throughout the years. Depending on when you started and how long you’ve been in business, you’ve probably had to shift your marketing strategy. So, today, I want to talk about why you should market your business on podcasts. These reasons are for either an online…
Common SEO Mistakes to Avoid

A few weeks ago, I shared the basics of SEO; today, I want to discuss common SEO mistakes to avoid. By avoiding these common mistakes, you’ll rank higher on search engines like Google and have an advantage over the competition. Remember, SEO is a long-term process and marketing strategy; you won’t see results overnight. However,…